Almir Mascarenhas
––
This is the
portfolio
of Almir
Mascarenhas.
Actual
↓
Last
↓
––
Based in
Brazil
Galeria
Gaules/Omelete
Publicis
DM9
VMLY&R
Mutato
W3Haus
Zé Delivery
Ampla
––
Art Director
Designer
Criative
almirmasc@hotmail.com
Brasil, São Paulo-SP
selected works ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Credits
Creative Director: Caio d'aprile
Art Director: Almir Mascarenhas
Copywriter: Victor Amorim
The NBA is back on the Gaules channel and invites everyone to join this exciting season. The campaign highlights the partnership between Gaules and the NBA, emphasizing how the audience can engage and support the sport from the comfort of their homes. The main message is that even from a distance, Brazilian fans can be part of the NBA action, celebrating every game and achievement together. An exciting basketball season awaits everyone on Gaules.
Announcement of the NBA Regular Season on Gaules.
Gaules
Omelete
Credits
Art Director: Almir Mascarenhas
Copywriter: Victor Amorim
Creative CG Artist: Akira Habu
The campaign "All Signs Lead to Paris" was conceived for the renowned CS:GO streamer, Gaules, one of the most influential figures in the scene. The campaign aimed to promote the final CS:GO Major hosted in Paris. Employing the marketing strategy "All Signs Lead to Paris," the initiative sought to attract and engage the gaming community through captivating visuals and persuasive messaging.
The campaign achieved success by generating significant engagement, enhancing the event's visibility, and solidifying Gaules' position as a central figure in promoting major CS:GO tournaments.
The final Major
in the history of CS:GO in Paris.
Gaules
Omelete
Women’s
Beer is Whatever
They Want
_
Debron Bier
emicê comunicação
★
Lusófonos da Criativadade: 1x Shortlist
Ads of the word
Adeevee
Credits
Art Director: Almir Mascarenhas
Copywriter: Erika Mota
International Women’s Day is a date that goes beyond honors, it’s about a day to make society aware of women’s fight and rights, as well as to reaffirm to the world that they can do whatever they want. Be whoever they want. But in 2018, there are still people that do not accept women’s empowerment.
Women still have to repeat exhaustively the same discourse. To reaffirm themselves everyday. That’s why on March 8 we published an advertising campaign on our social network that was created to show to the public that women’s daily life is not that easy and, mainly, that their decisions are exclusively up to them.
_
World Food Programme
Credits
Art Director: Almir Mascarenhas
Copywriter: Toni Lamenha
Wasting sins
Every year, 1.3 billion tons of food is wasted in the world.
In the film industry, in our favorite shows, in soap operas, in critically acclaimed movies, a lot of food
goes to waste.
We are going to create an artificial intelligence to
map the characters that waste food. The app and the extension can scan the video directly from streaming platforms and identify when food is being wasted.
The wasting scenes will be detected and calculated
to generate a ranking of all the productions that the user has watched.
We need to change habits. Let's not fall in the wasting sins.
_
ElMoedor
Credits
Art Director: Almir Mascarenhas
Copywriter: Erika Mota
Where there
is smoke there is grilled meat as barbecue.
All visual construction came from the brand persona: "ELMO". The idea is that the brand has the face of the persona, in all aspects.
_
I.D.E
★
Best Ads on TV: Print
Ads of the word
Adeevee
Coloribus
Credits
Art Director: Almir Mascarenhas
Copywriter: Erika Mota
Respect
your time.
In Brazil, it is still a common and irregular practice to start a graduation without having an undergraduate degree. The campaign aims to raise awareness about the importance of respecting each step in the education process.
_
Iquine
Credits
Art Director: Almir Mascarenhas, Rafa Lima
Copywriter: Lucas Araújo
Colors for everyone
The "Colores for everyone" concept was created for the Iquine paint brand, based on the revolutionary principle that all colors should have the same affordable price as white, forever. This innovative idea not only transformed the paint industry but also democratized creative expression through colors. Iquine believed that color should not be a luxury but rather a universal language of self-expression.
